We compiled and categorized our most successful campaigns and developed a suite of products to solve specific problems within each category. Each proven product is segmented into three phases. The first phase is pre-campaign, or customer identification. The second phase, execution, incorporates all of the delivery and behavior modifying elements of the product. The third phase, post-campaign, applies measurement and assessment tools to provide results from the campaign for analysis and secondary execution.

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Your Goals	Yahoo! Category	Definition
Awareness Product Introduction Event Marketing Re-positioning Partner Association Brand Preference	Branding	Yahoo! can introduce and expose your brand to 200 million consumers and motivate their behavior and purchase intent.
Buyer Product Introduction Trial Taker Visitors Registrants Qualified Leads Conversion	Acquisition	With our sophisticated targeting capabilites we'll help you connect with the best prospects and turn them into customers (did we mention Yahoo! has 200 million users?).
Increase Spend Referral Reduce Churn Win Back Curriculum/Iterative Marketing Crisis Managment/PR Distribution High-frequency Personalization	Retention	Retaining customers is critical to any business. Yahoo! will help you turn first-time customers into lifetime customers.
User/Customer Profiling & Insights Group Valuing (R.M.F.) Multiple Media Comparison Identify & Maximize Event Triggers Predict Events Find Best Prospects	Research	Yahoo!'s expertise in data mining, analysis and research, combined with our large user base, allow us to help you understand who your best prospects and customers are. Use this information to develop more strategic data-driven marketing initiatives.
Analyze & Optimize Media Plans CRM Infrastructure and Applications Online Fulfillment & Cost Reduction Shorten 'To Market' Cycle Field-test - Creative & Offer Testing	Efficiency & Optimization	Leverage the infrastructure that Yahoo! has built to help reduce your marketing and fulfillment costs. Use your technology-driven platforms and interactive marketing tools to eliminate logistics and costs.
Contests, Coupons, Sweepstakes Create Short-Term Lift In Sales Online & Offline Marketing Programs Build DB of prospects Collect/compile email addresses Collect contact info	Sales Promotions	Process that applies a time specific call to action and converts Yahoo! users into customers through education, enticement and entertainment.